Microsoft Innovation Centers
Global Branding, Marketing Campaign
How do you spread awareness of a tech and entrepreneur initiative across 44 countries and in 16 languages? Microsoft's Innovation Centers tapped DeLapp Design to develop a global branding/identity campaign to reach the diverse cultures served by the 90+ brick-and-mortar storefronts, each co-run and co-financed by Microsoft and local governments to grow sustainable local software economies. DeLapp worked collaboratively with Microsoft to develop a solid brand strategy, then put those ideas into action with the creation of hundreds of marketing collateral elements, from web site interfaces to 40-foot banners.
