Honda
Art direction, design, and photography for a 20-page brochure, highlighting Honda’s emerging transportation technologies.
Winner of the 2004 I.D. Magazine Student Design Review’s ‘Design Distinction’ Award
From the ID Magazine write-up of the project: Advances in transportation technology are often viewed by the public as “futuristic Flash Gordon inventions” that do not relate to daily lives, notes visual communications design student Devon DeLapp. Assigned to conceive a publication that would communicate Honda Motors’ commitment to emerging technologies, DeLapp invented a funny and lovable navigator—an exaggeratedly low-tech robot, made from silver-sprayed cardboard boxes. The publication documents a day in the life of the robot and its encounters with these new technologies. The incongruity of the robot showering and refueling a car are particularly humorous. Throughout this square, compact book, visual narrative pages are interleaved with smaller pages containing data about Honda's new efforts. The jurors liked the juxtaposition of the slick and sophisticated subject matter with something as “clunky and dumb” as a cardboard robot. Chantry pronounced it “really hilarious” and Kalman thought it had the “feel of a Futurist performance.”
View the brochure (PDF, 20 pages)
